You can't buy ads.
So your site has to sell.
Google and Meta won't run cannabis ads, so organic search and your own storefront are the only channels you control. Buddy is cannabis retailer software built to rank and convert from one dispensary platform login — live in about 24 hours.
GMV
$2.4M
+18% MoM
CVR
6.8%
+40% vs last
AOV
$148
+12% MoM
Customers
12,430
+28% organic
Revenue trend — last 12 months
100+
Retailer tools
40%
Avg. conversion lift
< 1 ms
Search latency
~24 hrs
Time to launch
The choice you've been given
The problem with how dispensary sites get built
Until now there were two options, and both cost you customers. Here's the honest version of each — and if you're comparing vendors, our guide to cannabis ecommerce software walks through what to evaluate, and our side-by-side of every way a dispensary website gets built scores all five approaches on the same ten questions. Operating in Michigan? See how this plays out under CRA rules on our Michigan cannabis ecommerce page, or read why Washington cannabis ecommerce is a discovery problem instead of a checkout one. In Ohio, the website itself counts as regulated advertising, and in Illinois purchaser data has to be deleted within 24 hours. And Arizona rewrote its advertising statute in July 2026. Massachusetts makes the website age gate a rule with an 85% audience bar, Florida is the country's largest medical-only market under vertical integration, and New York built a market of independent operators by design.
The embedded menu
A hosted menu dropped into your page. Google can't read what's inside it, the pages aren't really on your domain, and the shopping experience belongs to someone else.
The custom build
Six to twelve months, six figures, and an agency invoice every time you want to change a banner. The day it launches is the last day it's up to date.
Buddy
Real pages rendered on your own domain, live in about 24 hours, maintained and upgraded continuously — with the checkout, marketing, and reporting already inside.
Search visibility
Every product and category is a real, server-rendered page Google can crawl and rank.
Menu content sits inside an embed Google can't read, or on a build nobody maintains.
Whose domain
Everything lives on your domain, so the traffic and the rankings are yours.
Shoppers get handed off to a third-party domain mid-visit.
Time to launch
About 24 hours from kickoff to a live storefront.
6–12 months for a custom build before a single order comes through.
Cost of change
Edit and publish pages yourself with the page builder — no ticket, no invoice.
Every change is a developer request billed by the hour.
What's included
Checkout, customer marketing, reporting, mobile app, and support tickets in one login.
A menu or a website, then a stack of separate subscriptions around it.
Who maintains it
Buddy ships upgrades continuously — you're always on the current version.
You own the maintenance forever, or you fall behind.
Search visibility
Buddy
Every product and category is a real, server-rendered page Google can crawl and rank.
Embedded menu or custom build
Menu content sits inside an embed Google can't read, or on a build nobody maintains.
Whose domain
Buddy
Everything lives on your domain, so the traffic and the rankings are yours.
Embedded menu or custom build
Shoppers get handed off to a third-party domain mid-visit.
Time to launch
Buddy
About 24 hours from kickoff to a live storefront.
Embedded menu or custom build
6–12 months for a custom build before a single order comes through.
Cost of change
Buddy
Edit and publish pages yourself with the page builder — no ticket, no invoice.
Embedded menu or custom build
Every change is a developer request billed by the hour.
What's included
Buddy
Checkout, customer marketing, reporting, mobile app, and support tickets in one login.
Embedded menu or custom build
A menu or a website, then a stack of separate subscriptions around it.
Who maintains it
Buddy
Buddy ships upgrades continuously — you're always on the current version.
Embedded menu or custom build
You own the maintenance forever, or you fall behind.
Already running a point of sale? See every integration Buddy plugs into.
Outcome 01
Convert more of the traffic you already get
Most dispensary sites lose the sale at the cart. These four tools work on the last few clicks — the cheapest revenue you will ever add.
AI Sales Engine
A smart cart, a checkout-page cross-sell carousel pulled from live inventory, and a smart cross-sell banner that tells shoppers how close they are to unlocking a deal. Buddy can detect deal patterns like "6 for $100" or BOGO and bundle the qualifying items automatically, so the basket fills itself.
Learn moreOutcome 02
Rank and get found
Google and Meta will not sell you ads. Organic search is the only channel you can scale, so it has to be built into the site, not added later.
See the full SEO breakdownSEO Score
Optimizing…
AI SEO
Pages are rendered on your own domain so Google can actually read them. Product schema, meta, canonicals, sitemaps, and Core Web Vitals are handled continuously instead of once at launch.
Learn moreOutcome 03
Run the whole business from one login
Reporting, customer marketing, hiring, and page publishing in one place — instead of five tools that never talk to each other.
AI Insight
Revenue up 23% this week. Edibles driving growth.
Revenue
$2.4M
+23%
Orders
8,312
+12%
AOV
$148
+8%
AI Data Hub
Combines revenue analytics, brand performance, and reporting into one AI-driven hub. Get automated insights, trend forecasts, and actionable recommendations — all in real time.
Learn moreOutcome 04
Own your brand, top to bottom
Your site, your app, your assets, and your ad inventory — all yours, all on your domain.
Brand Colors
Colors
50+
Cards
50+
Footers
50+
Website Theme
50+ brand color controls, drag-and-drop header and footer builders, 50+ product card styles, 50+ sticky footer designs, theme fonts, top ticker, widget menus, and product filter settings — zero limitations.
Learn moreOperations
Built for real retail operations
The unglamorous things nobody puts on a pricing page — and every multi-store operator needs on day one.
A 404 page that keeps the sale
Broken links land on a branded page on your site with a way back to shopping, instead of dumping the customer out.
Every store gets a real page
Each location has its own page with About, Store Features, Reviews, Reach Us, and FAQ — plus a geocoded shop-near-me locator with pickup, curbside, delivery, and rec or med filtering.
Support tickets, built in
A native ticketing system for customer questions, returns, and order issues. No bolting on a separate help desk.
Compliance you can point at
Dated Privacy Policy and Terms, plus self-service close-my-account and request-my-data flows for GDPR and CCPA-style requests.
More detail on the privacy and data-request flows on the compliance page.
In-store & local
Turn your storefront into a marketing channel
The shop floor and the website are the same channel. Buddy runs both, and the brands you carry will pay to be on them.
Branded digital signage
Push menus, deals, and brand creative to the screens inside your stores from the same place you manage your site.
Vendor day booking
A booking pipeline for brand pop-ups and vendor days, so reps schedule with you instead of over text.
Sponsored product carousels
Shelf-space-style placement online: brands pay for a carousel spot on your storefront, and you keep the revenue.
See how it works on the in-store marketing page.
Organic Growth Engine
AI-Powered Organic Growth
SEO in Buddy isn't a checkbox — it's a continuous, AI-driven competitive advantage built into every layer of the platform.
Search Intent Alignment
Buddy's AI continuously maps your product catalogue to real search intent — not just keywords. Every page is structured to match how buyers actually search, driving qualified organic traffic that converts.
Technical SEO Foundation
Semantic HTML5, canonical tags, sitemap generation, robots.txt control, and Core Web Vitals optimisation — built in, not bolted on.
Structured Data & Schema
Automatic JSON-LD injection for products, brands, FAQs, and articles maximises rich result eligibility across Google and Bing.
Performance-First Architecture
Sub-second load times via edge caching, lazy loading, and optimised asset delivery — because page speed is a ranking factor.
Revenue Intelligence
A Decision Engine, Not Just a Dashboard
Buddy's analytics layer doesn't just report what happened — it surfaces the signals that tell you exactly what to do next.
Real-Time GMV Tracking
Live revenue and order volume updated at sub-minute latency — know your numbers the moment they change.
$2.4M
tracked live
Customer Behaviour Insights
Session heatmaps, cohort analysis, and behavioural segmentation reveal exactly who buys, when, and why.
12K+
customer signals
Conversion Funnel Analysis
Visualise every drop-off point from landing page to payment confirmation and fix what's leaking revenue.
+40%
avg. CVR lift
Revenue Attribution Modelling
Understand which channels, campaigns, and touchpoints actually drive revenue — not just traffic.
100%
attribution clarity
Enterprise Infrastructure
Built for Enterprise Scale
Purpose-built for multi-location retailers, compliance-sensitive categories, and high-traffic volumes.
Secure SaaS Framework
Enterprise-grade security with role-based access control, full audit logs, and end-to-end data encryption at rest and in transit.
Unified Data Layer
All customer, product, order, and behavioural data flows through a single normalised model — no silos, no duplication, no reconciliation headaches.
High-Performance Architecture
Sub-second page loads with edge-optimised delivery ensure consistent performance at any traffic volume, from launch day to peak season.
Multi-Location Support
Manage multiple stores, regions, and fulfilment centres from a single dashboard with per-location inventory, pricing, and compliance controls.
API & Integration-Ready
Open REST and webhook APIs for seamless integration with ERP, PIM, payment processors, loyalty platforms, and any third-party tool you depend on.
Role-Based Access Control
Granular permission tiers for store managers, merchandisers, marketing, finance, and support — each team sees exactly what they need.
Results
Real numbers.
Real retailers.
+62% CVR
in 90 days
Arco Stores
3.1×
revenue uplift
Mercer & Co
−44%
cart abandonment
Nordveld
$1.2M
recovered revenue
Fenwick Group
"Buddy cut our checkout drop-off by 44% in the first month. The AI search alone drove a 28% increase in product page visits."
Nina Weller
Head of Ecommerce, Nordveld
FAQ
Questions about cannabis retailer software.
What is cannabis retailer software?
It is the system a dispensary runs its own storefront on: product pages that live on your domain, a cart and checkout you control, promotions and loyalty, plus the reporting behind them. Buddy replaces the usual stack of an embedded menu, a separate site builder, and bolt-on marketing tools with one login.
How is this different from the menu widget already on my site?
An embedded menu keeps your catalog inside someone else's frame, so search engines cannot read your products and the shopping experience is not yours. Buddy renders every product as a real page on your own domain, which is what makes those pages rank and what lets you control the path to checkout.
Does it work with the point of sale I already use?
Yes. Buddy syncs inventory, pricing, and orders with the major cannabis systems including Flowhub, Dutchie, Treez, Jane, and Alpine IQ, so your staff keeps working in the tools they already know.
How long does it take to launch?
Most stores go live in about 24 hours from kickoff. Your catalog comes across from your existing system, the theme is configured to your brand, and redirects are put in place so existing traffic keeps landing.
Can one dispensary platform login run multiple locations?
Yes. Multi-store operators manage locations, menus, pricing, promotions, and staff permissions from a single account, with per-store reporting rather than separate logins per site.
Do we need a developer to make changes?
No. Pages, themes, promotions, popups, and content are edited with drag-and-drop tools by your own team, and SEO controls like redirects and metadata are handled in the same place.
Enterprise Retail Platform
Book a Demo
Speak with our team to design a custom retail commerce deployment tailored to your business.
We'll walk you through the full infrastructure stack — lifecycle management, AI SEO, revenue intelligence, and integrations — configured for your specific operation.
Running Flowhub POS? See the Flowhub headless integration →
Running Dutchie? See our Dutchie integration →
Running Treez? See our Treez integration →
Use Alpine IQ? See our loyalty integration →
Use iHeartJane? See our Jane integration →