A real CRM,
not a mailing list.
Most storefront platforms give you an email field. Buddy gives you a contact database, segmentation, a catalog-aware campaign builder, and lifecycle automation — built in.
48,210
All contacts
19,884
Popup signups
21,067
Loyalty synced
3,412
Support form
Jordan Ellis
jordan@buddy.com
Marisol Vega
marisol@buddy.com
Andre Boone
andre@buddy.com
Priya Nandi
priya@buddy.com
Interface example. Numbers shown are illustrative.
One database
Every contact, one database.
Whoever signs up — through a popup, an account, the support form, or a loyalty-platform sync — lands in the same searchable contact record, with the full send history attached to that person.
Searchable contact records
Find a person by name, email, or phone and see every campaign they have ever received.
Auto-segmented by source
Popup signup, account signup, support form, and loyalty-platform sync each form their own group automatically.
Your own manual segments
Build segments on top of the automatic ones for the audiences only you know how to define.
Full send history
Per-contact history of what was sent, so nobody gets the same promo twice.
Contacts collected through the Popup Engine land here automatically.
The standout
A builder that knows your catalog.
Drag-and-drop email building with two component libraries. The standard blocks — image, video, text, button, heading, divider, HTML — do what you expect. The second library is the difference: live blocks that pull real, current inventory out of your own product data.
Standard blocks
Catalog-aware blocks
Hero Banner
New this week at Midtown
Sunset Runtz
In stock
Blue Dream
In stock
Papaya Live
In stock
Interface example. Products shown are illustrative.
Live catalog blocks
New Products, Brand Slider, Product Carousel, Deals, Shop by Categories, Product Reviews, Brand Logos, and more.
Filter by location, brand, or category
Build a spotlight for one store or one brand without hunting down a single product photo or link.
Always current
Blocks read live product data, so the send reflects what is actually on the shelf.
Templates
Built to reuse, not rebuild every time.
Eleven professionally designed, cannabis-specific templates ship with the platform. Save your own on top of them and duplicate for recurring sends — a weekly promo, a Friday deals email — instead of starting over.
Welcome series
Introduce the store to a brand-new contact the moment they sign up.
Green Friday promo
The cannabis industry's Black Friday, laid out and ready to fill with product.
Review requests
Ask for a product review at the right point after an order.
Win-back sequences
Bring back shoppers who have gone quiet since their last order.
Birthday emails
A dated send tied to the contact record, not a manual list.
Your own saved templates
Save any build as a reusable template and duplicate it for recurring sends.
Automation
Automation that runs itself.
Eight built-in lifecycle triggers — birthday, new account, 7-day and 30-day post-order, we-miss-you, weekly and 14-day new-product alerts, and review requests — each mapped to your own branded template.
- Map any trigger to a template you designed and control.
- Clear on/off mapping status: nothing sends until you approve it.
- SMS runs on the same triggers, with click tracking and suppression lists.
Birthday
Mapped: Branded template
New account
Mapped: Branded template
7 days after order
No template mapped
30 days after order
Mapped: Branded template
We miss you
Mapped: Branded template
Weekly new products
No template mapped
14-day new-product alert
Mapped: Branded template
Review request
Mapped: Branded template
Interface example. Mapping status is illustrative.
Cart recovery
Abandoned cart, closed the loop.
The abandoned-cart email is populated with the actual items the shopper left behind and links straight back to the storefront's cart-recovery page — the same catalog, the same prices, the same cart.
You left something behind
Your cart is still saved at Midtown.
Interface example. Items shown are illustrative.
On demand
Send it right now, not just on autopilot.
Alongside the automated lifecycle triggers, a standalone push-notification broadcast tool sends an announcement to every subscribed device — immediately or on a schedule.
Broadcast to every device
One announcement to your full subscribed audience, without building a campaign first.
Now or scheduled
Send the moment a drop goes live, or queue it for the hour you know people are shopping.
Deep link anywhere
Point the tap straight at the new drop, the sale, or your deals page instead of the home screen.
FAQ
Questions about the CRM.
Does this replace Mailchimp or Klaviyo?
For most retailers, yes. Contacts, segmentation, email and SMS campaigns, lifecycle automation, and reporting all live in Buddy, connected to the same catalog and order data as your storefront — so there is no list export, no sync job, and no second login.
Do I have to build templates myself?
No. Eleven pre-built, cannabis-specific templates ship with the platform, including a welcome series, a Green Friday promo, review requests, win-back sequences, and birthday emails. You can send those as-is, restyle them to your brand, or save your own builds as reusable templates.
Does SMS need a separate tool?
No. SMS campaigns are built into the same system as email, with click tracking and suppression-list management, so opt-outs and delivery are handled in one place.
Where do contacts come from?
Every signup path feeds the same database: popups, account signups, the support form, and loyalty-platform syncs such as Alpine IQ. Contacts are auto-segmented by how they were acquired, and you can build your own manual segments on top of that.
Is the CRM included or does it cost extra?
It is included. Like the rest of the platform, there is nothing extra to buy, install, or maintain on top of Buddy.
See how the CRM fits the rest of the stack on the retailer platform or in the full feature directory.
See it with your catalog
Build a send in the demo.
Book 30 minutes and we'll build a location-specific product email live, using real catalog blocks.