Attention is the number a cannabis brand can actually move.
Your brand site does not ring up an order, so measuring it like a store tells you nothing. Buddy reports the things a brand controls: how much attention each product story earns, how far your pages reach in search, which collections land, and how many shoppers you push into a partner's menu.
Product stories by attention
Harbor Fog — 3.5g
8,140 views4m 02sNight Yield — Live Rosin
5,377 views3m 18sCold Orchard collab
3,908 views2m 51sFictional example figures shown for illustration.
Live
Activity as it happens
Per SKU
Attention on each product story
Per store
Retailer click-through counts
Plain English
Written summaries, not just charts
The readouts
Six readouts written for the brand side.
No revenue column, no cart funnel, no order value. Those belong to the dispensary. What follows is the part of the journey that happens on property you own.
Attention per product story
Views, read time, and scroll completion on each SKU page, so you learn which write-ups hold a shopper and which lose them halfway down.
Search reach
Which queries and referring sites bring people to your pages, and which of your stories are doing the discovery work for the whole catalog.
Collection and collab performance
Drop pages and collaboration collections ranked against each other, so a launch can be judged against the last one rather than against a feeling.
Retailer click-throughs
Every locator interaction counted by store, showing which partners your site is actively sending demand into.
Audience and device shape
Regions, cities, and devices your visitors arrive on, which is what tells you whether a market is warm before a sales conversation.
Scheduled brand reports
A recurring summary sent to your inbox and easy to forward to a retail partner without exporting anything by hand.
The handoff
Count the shoppers you hand to each partner.
The last thing a shopper does on your site is pick a store. Buddy treats that moment as the event worth counting: which location, from which product page, in which market. Over a quarter that turns into a list of partners ordered by how much traffic you personally delivered to them.
It is the closest thing a brand has to a conversion, and it is the number that changes a buyer meeting. The mechanics behind it live on the retailer network and store locator page.
How the locator worksWhere the locator sent shoppers
Harborline Cannabis
312 click-throughsSlate Street Provisioning
188 click-throughsNorthbound Dispensary
97 click-throughsCounted at the moment a shopper leaves for a partner menu.
What you do with it
Decisions this actually settles.
Which strain descriptions to rewrite. When two products get similar traffic and one holds readers three times longer, the shorter one is not underperforming in the market — it is underwritten. That is a copy task, not a media buy.
Which collab to run again. A drop page that pulled steady search traffic for six weeks after launch is a different asset than one that spiked for a weekend, even if the launch-day numbers looked identical.
Which markets are warm before you staff them. Regional interest showing up in your visitor data ahead of distribution is the cheapest sales signal a brand gets.
Which stores to protect. If a handful of locations absorb most of the demand your site creates, those are the relationships worth over-servicing — and the ones where a product showcase refresh pays back fastest.
FAQ
Questions about brand analytics.
What can a brand measure if it never takes the order?
Attention and direction. You see how long shoppers spend with each product story, which pages pull people in from search, and how often someone leaves your site through a retailer link. The order itself is rung up at the dispensary, so nothing here pretends to be a sales ledger.
Can I tell which retailer a shopper went to?
Yes, at the store level. Every click on a locator entry or an order link is attributed to that location, so you can rank partners by how much demand your own site pushes toward them.
Is this useful in a retail partnership conversation?
That is the common use. Bringing a buyer a count of shoppers your pages sent to their store last quarter is a different conversation than bringing a deck of brand adjectives.
Does it show sell-through at the shelf?
No, and it does not claim to. Shelf movement belongs to the retailer's point of sale. What this covers is everything that happens on your own property, up to and including the handoff.
Who on a brand team actually opens this?
Usually marketing and the person who owns the drop calendar. Summaries are written in plain language next to the underlying charts, so it does not require an analyst to be useful on a Monday morning.
See your brand the way shoppers use it.
We will walk through the reporting on a live brand site and show you what the handoff data looks like after a launch.
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