Your storefront isn't just a website. It's the room people walk into.
Buddy runs the screens on your walls, the vendor days on your calendar, and the brand placements on your menu — from the same dashboard that runs your site. It's also where the retailer and brand sides of the platform meet.
Interface example. Content shown is illustrative.
On the wall
Digital signage, managed from the same dashboard.
Build advertising loops for the TVs in your store the way you'd build a page on your site. Assign a playlist to a screen, schedule what runs where, and check device status and playback without walking the floor or calling a separate vendor.
- Playlists of branded spots, deals, and new drops — built once, assigned per screen.
- Device management with online status for every registered screen and location.
- Playback analytics so you can see what actually ran, and where.
- Same login, same brand assets, same product data as the storefront.
Interface example. Content shown is illustrative.
Vendor day requests
Main St · Sat 2–5pm
Riverside · Fri 4–7pm
Main St · Sun 12–3pm
Interface example. Content shown is illustrative.
On the calendar
Vendor days and in-store events, without spreadsheets.
Brands request a date, you approve it, and it lands on the right location's calendar. Approved events publish straight to a native events section on your storefront — vendor days, product drops, education nights — with RSVP or ticket calls to action attached.
- A request-and-approve pipeline instead of a shared inbox thread.
- Scheduling per location, so each store keeps its own calendar.
- Events publish publicly with RSVP or ticket CTAs.
- Promote the same event through email, SMS, and popups.
Where the two sides meet
The retailer–brand connection point.
Sponsored custom carousels let you feature a specific brand prominently on your storefront — the online version of premium shelf space, built as a native placement instead of a banner ad bolted on top. Brands can ask for it, but you decide who runs, where, and for how long.
- Feature a brand's products in a dedicated carousel, filled from live inventory.
- Assign placements per location and per page.
- Retailer approval is required before anything goes live.
- The same mechanism brands use on their side to earn retail visibility.
Custom carousel · placed by the retailer, filled from live inventory
Interface example. Content shown is illustrative.
One account
Local marketing that runs where your customers are.
Screens, events, and placements share the same product catalog, brand assets, and location settings as your storefront — so what's true online is true on the wall.
Screen playlists
Branded loops scheduled per screen and per store.
Event calendar
Approved vendor days and drops published to your site.
Sponsored carousels
Native brand placement filled from live inventory.
Playback analytics
See what ran, where it ran, and when.
Per-location control
Different content for every store you operate.
Brand pipeline
Requests, approvals, and scheduling in one queue.
RSVP and tickets
Event pages with a clear next step for shoppers.
Shared with the storefront
Same catalog, same assets, same dashboard.
FAQ
Questions about in-store marketing.
Do I need special hardware for the TV screens?
No proprietary hardware is required. Screens run from standard displays with a connected media device, and each one registers to your account so you can manage playlists, check whether a screen is online, and see playback activity from the same dashboard you use for the website.
Can brands request placement themselves, or do I control it?
You control it. Brands can request a vendor day or a featured placement, but nothing appears on your screens, your events calendar, or your storefront until you approve it — the pipeline is built around retailer approval at every step.
Is in-store marketing an extra cost?
The tooling is included with the platform. Signage management, the vendor-day pipeline, the events system, and sponsored carousels are part of your account rather than a separately licensed add-on.
Can I run different content at different locations?
Yes. Playlists, events, and featured carousels are all assignable per location, so a downtown store and a suburban store can run entirely different content on the same schedule.
Do storefront events show up publicly?
Once approved, events publish to a native events section on your storefront with RSVP or ticket calls to action, so a vendor day booked in the dashboard becomes a page shoppers can find and plan around.
Online and on the floor
See it running end to end.
Book 30 minutes and we'll walk the screen playlists, the vendor-day pipeline, and sponsored placement.