You can't sell direct.
So every visit has to land somewhere.
A visitor should either fall in love with the brand or find out exactly where to buy it. Buddy's brand platform is built around that — a separate product from our retail platform, not the retail platform with the buy button switched off.
Product Story Block
0
Carts to manage
100+
Platform tools
1
Portal for partner assets
24h
Typical launch time
The difference
A brand site isn't a small ecommerce site
A brand account on Buddy isn't a lighter version of a retailer account. There's no cart, no checkout, and no customer accounts — because there's nothing to check out. The job is different, so the product is different.
What a retailer site needs
A cart, a checkout, customer accounts, order history, and pickup or delivery scheduling. Every screen exists to complete a transaction.
What a brand site needs
Storytelling that sticks, a retailer network that shows where to buy, and a partner asset portal that proves you're legitimate to buyers and press.
How most platforms handle brands
They drop you into a retailer template and disable the buy button. You end up with a shop that can't shop, and a story page bolted on the side.
Product pages
Mood tags, flavor and aroma profiles, and real 'about' copy written for a shopper.
A menu listing with a THC percentage and a greyed-out add-to-cart.
Where to buy
A store locator on every product page linking into the retailer's own ordering menu.
A static 'stockists' page someone updates by hand twice a year.
Partner assets
Gated media kit with Request Access and partner Sign In, so approvals are tracked.
A Dropbox link emailed around until nobody knows which logo is current.
Navigation
Header built for a brand: story, products, retailers — no cart or account icon.
Ecommerce chrome with dead buttons a shopper still tries to click.
Collaborations
Purpose-built co-branded drops with partner credits, timing, and asset approvals.
A generic 'collection' with two logos pasted into the banner image.
Product pages
Buddy brand platform
Mood tags, flavor and aroma profiles, and real 'about' copy written for a shopper.
Retailer template with the cart off
A menu listing with a THC percentage and a greyed-out add-to-cart.
Where to buy
Buddy brand platform
A store locator on every product page linking into the retailer's own ordering menu.
Retailer template with the cart off
A static 'stockists' page someone updates by hand twice a year.
Partner assets
Buddy brand platform
Gated media kit with Request Access and partner Sign In, so approvals are tracked.
Retailer template with the cart off
A Dropbox link emailed around until nobody knows which logo is current.
Navigation
Buddy brand platform
Header built for a brand: story, products, retailers — no cart or account icon.
Retailer template with the cart off
Ecommerce chrome with dead buttons a shopper still tries to click.
Collaborations
Buddy brand platform
Purpose-built co-branded drops with partner credits, timing, and asset approvals.
Retailer template with the cart off
A generic 'collection' with two logos pasted into the banner image.
Pillar 01
Tell the story
A brand site earns its keep when a shopper remembers who you are three days later at the counter. These are the tools that build that page.
Brand Colors
Colors
50+
Cards
50+
Footers
50+
Website Theme
Drag-and-drop header and footer builders, brand color controls, and card styles that make the site look like your brand rather than a template with your logo dropped in.
Learn morePillar 02
Show the product like a lifestyle brand, not a menu listing
Mood tags, flavor and aroma profiles, and real writing on every product. A menu listing tells a shopper what it is; a product story tells them why it is yours.
See how product stories are builtMidnight Orchard
Indica · 3.5g
Flavor
Stone fruit · Vanilla
Aroma
Earthy · Sweet
About this product
Product Story Pages
Each product gets the treatment a lifestyle brand gives it: how it feels, how it tastes and smells, what it pairs with, and why you made it — instead of a THC number and a photo.
Learn morePillar 03
Prove you're a real brand
Retailers, agencies, and press need approved logos and creative before they will put you on a shelf or in an article. Give them a portal instead of a Dropbox link.
Inside the brand asset portallogo.svg
banner.png
video.mp4
guide.pdf
Assets
248
Downloads
1.2K
Users
34
Brand Assets & Media Kit
Partners hit Request Access or Sign In, you approve them, and they download the current, approved files themselves. No more emailing a Dropbox link that goes stale a month later.
Learn morePillar 04
Get shoppers to a store that carries you
You cannot sell direct, so the conversion is the handoff. Every product page points to the retailers who have it and links straight into their menu.
How the retailer network worksGreen Harbor — Ferndale
236 SKUs · In stock
Foliage Co. — Royal Oak
184 SKUs · In stock
The Reserve — Detroit
92 SKUs · Low stock
Retailer Store Locator
This is how a brand converts without a cart of its own: the shopper lands on your product, sees the nearest stores that actually have it, and clicks straight through to that retailer's ordering menu.
Learn morePillar 05
Run collaborations and limited drops
Co-branded releases have their own timing, partner credits, and asset approvals. Buddy treats them as their own thing rather than another collection.
Collaboration and drop toolsOrchard × Ferndale Roasters
Live1,200 units · partner co-branding
Coastal × Studio Mano
Scheduled600 units · partner co-branding
Amber Room × Alta Glass
Draft350 units · partner co-branding
Collaborations & Limited Drops
Set up a collaboration with its own page, partner credits, drop timing, and asset approvals — instead of forcing a co-branded release into a generic collections feature.
Learn morePillar 06
Reach your audience directly
Search, chat, email, SMS, and the data behind them — the channels that bring people to your site and keep them coming back. What each one produces shows up in brand analytics as attention, reach, and retailer click-throughs.
See what brand analytics reportsEmail & SMS CRM
Build the list from your site, then send segmented email and SMS campaigns for new drops, collaborations, and events. The audience belongs to you, not to a retailer's database.
Connected, not static
Built on real retail relationships
Your "where to buy" isn't a list someone typed up last spring. A Buddy brand site can show which retailers are carrying you right now, with real store detail, and hand the shopper straight off to that store's menu.
Live carrying data
Retailer pages can surface real store detail — like a 236-SKU stock count — instead of a logo on a map pin.
Straight into their menu
The shopper clicks through to the retailer's own ordering platform, on the product they were already looking at.
Connected to partners
Buddy already integrates with the ordering and menu platforms your retail partners run, so the handoff works.
Accurate by default
No brand-team spreadsheet to maintain, and no sending shoppers to a store that sold out three weeks ago.
Green Harbor — Ferndale
236 SKUs · In stock
Foliage Co. — Royal Oak
184 SKUs · In stock
The Reserve — Detroit
92 SKUs · Low stock
See how the retailer network works, or browse the platforms Buddy connects to.
Complete Suite
Also included
Shared platform tools that come with every brand account.
Customer Support Ticket System
Handle wholesale, partner, and consumer questions in one inbox with tracked, prioritised tickets.
Promotional Tools
Announce drops, limited releases, and events across your site with scheduled, targeted promotions.
CTA & Promo Banners
Site-wide banners that push visitors toward a drop, a story page, or the retailers carrying you.
Advanced Search
Search across products and content with filters and suggestions so visitors find the release they came for.
Why Buddy
Built for brand
teams, not IT.
"We launched a full brand campaign — hero, lookbook, and product grid — in under 2 hours. No developers, no waiting."
Camille Morin
Brand Director, Maison Éclat
3×
Longer average session time vs static PDFs
92
Average SEO score across all brand pages
200+
Ready-to-use page blocks
Fully responsive from day one
< 2h
Average campaign launch
From blank canvas to published
0
Lines of code needed
Brand teams work independently
Ready when you are
Built for brands, not borrowed from retail.
Book a 30-minute demo and we'll walk through the brand platform end to end — story pages, media kit, and the retailer handoff.
FAQ
Questions from cannabis brands.
Can a cannabis brand sell products directly on its own site?
No. Licensing rules mean the transaction has to happen at a licensed retailer, so a brand site has no cart, no checkout, and no customer accounts. Buddy builds the brand site around the handoff instead: tell the story, prove legitimacy, and route the shopper to a store that has the product in stock.
How do shoppers actually buy after landing on my brand site?
Every product page ends in a store locator showing retailers that carry that product, with stock signals from the retailer side and a link into that retailer's own menu to finish the order.
What does the brand portal do for my retail partners?
It gives buyers a credible place to verify you and a self-serve way to get what they need: logos, product photography, COAs, and sell sheets from the brand asset portal, plus your full retailer directory.
Can I run collaborations and limited drops?
Yes. Collaboration collections are built with drag-and-drop image and link tools, so a collab page or limited drop goes live without a developer.
What analytics do brands get without any sales data?
Brand reporting focuses on engagement, reach, and content performance — which products and stories get attention, which retailer handoffs get clicked, and which pages bring search traffic in.
How long does a brand site take to launch?
Most brand sites launch in about 24 hours once your products, imagery, and retailer list are ready.