Feature Directory

Every tool you need.
Nothing you don't.

Q: What is included in the Buddy platform?

Every tool listed on this page is part of the platform: ecommerce and checkout, AI SEO, AI Chat, analytics, CRM, page building, theming, popups, the mobile app, compliance controls, the brand asset portal, and the applicant tracking system. Retailers and brands each get the toolset built for how they actually sell.

Q: Do any of these features cost extra?

No. The features here are built into the platform and included — there is nothing to buy, install, or maintain on top of Buddy. You are not assembling a plugin stack or paying a separate vendor for search, schema, email, or analytics.

Q: Do I have to set all of this up myself?

No. Smart defaults ship automatically, so new pages launch with baseline metadata, valid schema, canonical URLs, and sitemap inclusion. Every setting is editable from the dashboard when you want control, but nothing launches bare if you never touch it.

Q: How is the retailer toolset different from the brand toolset?

Retailers sell directly, so their tools centre on checkout, loyalty, local SEO, and store operations. Cannabis brands cannot sell direct, so their tools centre on storytelling, product story pages, a gated media kit, and a store locator that routes shoppers to a retailer carrying the product.

Q: Does Buddy work with my existing POS and menu systems?

Yes. Buddy integrates with the systems dispensaries and brands already run, including Flowhub, Dutchie, Treez, Jane, and Alpine IQ, so catalog and inventory stay in sync with your storefront.

Every one of Buddy's cannabis ecommerce software features in one place — browse the full list or jump straight to the tool you need. Grouped by outcome for cannabis retailers and cannabis brands, with cannabis app development included on every plan.

Book a Demo Retailer Suite Brand Suite

100+

Integrated tools

40%

Avg. CVR lift

Avg. SEO score

< 1 ms

Search latency

Browse the platform

Cannabis ecommerce software features, by outcome.

Retailers sell directly. Brands cannot. Each toolset is grouped by the outcome it drives — every card links to that tool's page.

Convert

Turn menu traffic into completed orders on your own domain.

Checkout & Cart Recovery

A checkout built for cannabis rules, with abandoned-cart recovery that brings shoppers back.

Fewer drop-offs

Personalization & Loyalty

Product recommendations, saved preferences, and loyalty mechanics tied to real order history.

AI Chat

A shopping assistant that answers questions using live, store-level inventory.

Inventory-aware

User Experience Engine

Fast search, filtering, and browsing behavior tuned to how dispensary shoppers actually buy.

Rank & Get Found

Own organic search and AI answers instead of renting an embedded menu.

AI SEO

Server-rendered pages, automatic schema, and local SEO for every store location.

92 avg. SEO score

AI Smart Component Builder

Describe a section and get a production-ready, on-brand component you can publish.

In-Store & Local Marketing

Location pages, local landing content, and in-store campaigns tied to each storefront.

Mobile App

A branded shopping app with push messaging, built on the same catalog as your site.

Dispensary SEO Guide

The full checklist: technical, on-page, structured data, local, and content — explained plainly.

Run the Business

The operational tools you would otherwise buy from four vendors.

AI Data Hub

Revenue, product, and customer analytics with plain-language answers on top of the numbers.

CRM & Marketing Automation

Email and SMS journeys, segments, and campaign reporting inside the platform.

Applicant Tracking System

Job postings, a careers page, and a hiring pipeline for every location.

Compliance & Trust

Age gating, state-aware rules, and content controls handled at the platform level.

Dispensary Marketing Guide

How dispensary marketing works when paid search and paid social are closed to you.

Agency or In-House

Run marketing yourself, or give your agency a scoped login inside the platform.

Own Your Brand

Design, publish, and monetize your storefront without a developer.

Page Builder & No-Code Components

Drag-and-drop pages and reusable blocks with no template lock-in.

Website Theme

Full control of colors, type, headers, footers, and product cards on desktop and mobile.

50+ controls

Popup Engine

Targeted popups and banners for launches, promos, and email capture.

Brand Assets Manager

A gated asset portal so partners and press pull approved files themselves.

Ad Monetization

Sell placement on your own menu to the brands already on your shelves.

Dispensary Website Design

What goes into a dispensary website that both ranks and sells, and who builds it.

Also included

The supporting cast.

Smaller shared tools that ship with every account, on both the retailer and brand side.

Advanced Search

Sub-millisecond search across products, brands, and categories.

Save For Later

Let shoppers keep a running list between visits.

Shopping Preferences

Remembered effects, potency, and category preferences per shopper.

CTA & Promo Banners

Scheduled site-wide banners for launches and announcements.

Promotional Tools

Discounts, bundles, and cross-sell offers managed in one place.

Customer Support Ticket System

Inbound questions tracked and resolved without a separate helpdesk.

FAQ

Questions about the platform.

What is included in the Buddy platform?