Brands Articles
For cannabis brands that cannot sell direct: telling the product story, proving legitimacy to retailers, and routing shoppers to the stores that actually carry you.
Brand coverage here works within one hard constraint: you cannot sell to the shopper directly. Everything follows from that — proving legitimacy to buyers, telling a product story without a cart, and sending demand to the retailers who already stock you. Written for brand and trade marketing teams, not retail operators.
Articles in Brands
What a Cannabis Brand Website Is Actually For
No cart, no checkout, no order history. Once you accept that, a brand site has three jobs and a retailer template does none of them well.
Eric P.
BrandsHow Brands Get Shelf Space on a Retailer’s Website
Shelf placement and vendor days have online equivalents. Here is the mechanism, written for both sides of the table.
Eric P.
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