Eric P.
Director of Sales and Operations at Buddy
Eric leads sales and operations at Buddy, working directly with cannabis retailers and brands on how they launch, run, and grow their storefronts.
Articles reviewed and published under Buddy’s editorial standards.
Articles by Eric P.
What Michigan’s "Dispensary" Word Ban Means for Your Website
Michigan licensees cannot use the word on their own storefront, but shoppers still search for it. Here is what that means page by page.
Eric P. · September 5, 2026
SEOWhy Iframe Menus Keep Dispensary Products Out of Google
Your site looks fine and your products still never show up in search. The reason is usually where the menu is actually hosted.
Eric P. · September 5, 2026
EcommerceYou Cannot Buy Dispensary Traffic. Here Is What Works Instead.
Almost every channel other retailers buy is closed to you. Here is an honest audit of the ones that are not, in priority order.
Eric P. · September 5, 2026
ComplianceYour Age Gate Might Be Hiding Your Store From Google
Age verification and crawlability are not in conflict, but some common age gate builds make them look that way.
Eric P. · September 5, 2026
EcommerceWhat Your POS Actually Gives You for Ecommerce
Five systems, five different design goals. Here is what each was built to do and where retailers tend to want something more.
Eric P. · September 5, 2026
SEOProduct Schema for Cannabis Retail: What to Mark Up
A practical guide to marking up dispensary products, categories and locations, plus the checklist to audit what you already have.
Eric P. · September 5, 2026
SEOLocal SEO When You Run More Than One Store
One page for every location, thin duplicate pages, mismatched details, and stores outranking each other. Four problems, four fixes.
Eric P. · September 5, 2026
EcommerceWhat Happens After a Shopper Leaves Their Cart
Retargeting ads are closed to cannabis, which puts the entire weight of cart recovery on channels you own.
Eric P. · September 5, 2026
BrandsWhat a Cannabis Brand Website Is Actually For
No cart, no checkout, no order history. Once you accept that, a brand site has three jobs and a retailer template does none of them well.
Eric P. · September 5, 2026
BrandsHow Brands Get Shelf Space on a Retailer’s Website
Shelf placement and vendor days have online equivalents. Here is the mechanism, written for both sides of the table.
Eric P. · September 5, 2026
OperationsWhat a Dispensary App Really Costs to Build and Keep
Most app budgets account for the build and not for the seven years after it. Here is where the money actually goes.
Eric P. · September 5, 2026
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